About
How We Operate
One roof, many companies. We build a venture, back it with real weight, and operate it ourselves, raising each one under our roof until it's strong enough to stand on its own.
The model
One roof, many companies.
Treehous is a holding company, a hous for the companies we grow. We start a venture, capitalize it, and operate it ourselves, raising each one under the roof until it's strong enough to stand on its own.
Three moves, always in the same order: we build it, we back it, we operate it. We don't advise from the sidelines or write a check and wish it luck. We sit in the operator's seat from day one.
What Treehous provides
Every company under the roof starts with real weight behind it, not a slide deck and a wish. Here's what the roof carries while a company is young.
The machine
Operations
The day-to-day machine (finance, legal, and back-office systems) runs from the roof, so a young company isn't building an ops team before it has customers.
The people
Hiring
We recruit and place the operators and builders a company needs, so it starts with people in seats instead of a stack of open job posts.
The foundation
Infrastructure
Tools, accounts, and technical foundation ready on day one. Every company under the roof starts set up, not staring at a blank slate.
The runway
Capital
We fund each company ourselves and carry it through the early climb, so it can build toward traction instead of chasing its first check.
The process
From idea to company.
There's no formal council. The bar is simply, is this worth building? If it is, the roof goes to work.
The idea
Someone on the team wants to build something with a real shot at working. There's no formal council. The bar is simply: is this worth building?
We build it
We create the company, staff it, and take it to market ourselves. Treehous sits in the operator's seat, not the bleachers.
We back it
Operations, hiring, infrastructure, and capital come from the roof, so the company starts with real weight behind it, not a wish.
It stands on its own
Once it's strong enough, day-to-day moves to the company's own team. Treehous stays the parent and partial owner. Then we build the next one.
Ownership
One owner up top. A real stake in everything below.
Treehous is wholly owned by Beckham Koenig, founder-operated, top to bottom. There are no outside owners of the roof itself.
The companies under it are owned in full or in part. The only rule is that Treehous holds a real stake in each one, enough to sit in the operator's seat, not a passive slice. Takovia is a 50/50 build with Breck Schaffer, who runs it day to day. Montieur is wholly Treehous, run as a DBA under the roof.
Treehous
Wholly owned by Beckham Koenig
The roof itself, founder-owned, no outside owners.
Takovia
50% Treehous · 50% Breck Schaffer
AI solutions for small & growing businesses
Montieur
Wholly Treehous · operates as a DBA
Performance media buying for growing brands
Honest about it
When a company's run ends
A company stays under the roof as long as there's a real path. When there isn't, we'd rather redirect the energy than keep a light on out of pride. Three things end a run.
No path to working
It isn't succeeding and shows no honest route to it. We'd rather redirect the energy than keep a light on out of pride.
The thesis breaks
The market shifts in a way that breaks the reason we built it. When the ground moves, the plan moves with it.
The door is shut
The market is too hard to enter to ever reach profitability. Some rooms aren't worth the cost of the key.
Got an idea that won't leave you alone?
Want to work with one of our companies? Got something you want to build with the roof behind you? Either way, we're easy to talk to, and we actually answer our email.